Not innovating is also not an option. Learning to innovate is for anyone (company or individual) and an investment in your future. Also, you find it in the same place.

INNOVATION IS NOT JUST FOR PROPELLERHEADS

An InnverVentures Story

Innovate or Stagnate
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IN EACH INDUSTRIAL REVOLUtion, INNOVATION LEADERS MADE IT THROUGH AND LAGGARDS DIED

THEODORE LEVITT
MARKETING MYOPIA

Back in the day, railroads did not stop growing because the need for transportation declined (it grew) nor because the need was filled by others (cars, trucks, airplanes, even telephones), but because it was not filled by the railroads themselves. They defined their industry wrong and thought they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.

THE MYOPIA OF THE RAILROADS AND WHY INNOVATION IS OFTEN ABOUT HOW YOU SEE THINGS

LAGGARDS LACK VISION

Would it surprise you if tech and health industries lead the next industrial revolution when they invest so much in innovation?

LEADERS INVEST

Source

You win by learning fast

You win by being right

No one can predict the future

Innovators predict the future

Innovators learn and execute

Innovators define a vision

Both

Who's right?

Hijacking the Future

4. Embed and scale and then start all over again

3. Invest in learning and iterating like crazy based on testing and market feedback

2. Launch a best guess fit for your personal or company offering/s to channel that future

1. Define a vision of where the world will be in 5-10 years

info doodles

sense making

trend reports

blogging

More on all of the above in regular missiVes

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