COVID19 has caused unprecendent disruptions to our personal and professional lives. We explored the impact to marketing leaders, plans for marketing, events and shows, how they are mitigating as well as the questions they are wrestling with.
• Businesses are scrambling to care for and motivate their people, and support customers while upholding fiduciary responsibilities and making difficult choices.
• Leadership is trying to balance planning which has become a day to day exercise and to anticipate and plan for the ongoing cycles of near and longer term change.
• The shift to digital/virtual for events and shows has been accelerated and leaders are actively exploring, planning and testing how to best utilize the tools and overcome the gaps vs. live events.