SXSW2021
COBERTURA
resumão

LUIZ STORYTELLES APRESENTA: [{ "selector": ".kiuhk-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(1.90%)", "opacity": 1} ] }, { "selector": ".yynlz-a", "duration": "750ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".cqzev-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".smckj-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".iirjk-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".xsyqb-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".bfmkq-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Foi uma maratona mini mas valeu. Foi um aprendizado dividir o tempo entre as palestras com as outras coisas que não pararam durante os dias do evento. [{ "selector": ".zkefa-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".uyodd-a", "duration": "250ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".amibt-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".esdao-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

o meu recorte do sxsw

Não vi tudo o que gostaria e esse é outro aprendizado: absorver um evento de forma não síncrona, estendendo a experiência. vem comigo [{ "selector": ".rifqg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-0.00em)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }, { "selector": ".xboey-a", "duration": "500ms", "fill": "forwards", "delay": "250ms", "keyframes": [ {"offset": 0, "transform": "translateX(-29.07em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.55%)", "opacity": 1} ] }, { "selector": ".ebuqy-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(100%)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.90%)", "opacity": 1} ] }, { "selector": ".nwwpv-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(1.77%)", "opacity": 1} ] }, { "selector": ".zkfnl-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

primeiro: impressões sobre ser online: [{ "selector": ".bocvg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.60%)", "opacity": 1} ] }]

+curta (só 4 dias) +fria +dispersa +intensa Essa última basciamente porque quando a gente vai pra Austin, consegue um pouco mais parar a agenda por uma semana, mas online, não rolou... A experiência do SxSW foi diferente. Uma coisa importante no evento é a troca que acontece nos encontros e principalmente nos corredores. Sendo online a experiência foi: [{ "selector": ".eypgq-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.61%)", "opacity": 1} ] }, { "selector": ".zwpif-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }, { "selector": ".jnwzf-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }]

porém... [{ "selector": ".eokye-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.60%)", "opacity": 1} ] }]

+ acessível +longa +assíncrona Porque o conteúdo vai ficar disponível para a ser acessado até o dia 19/04. Isso ajuda a poder ver mais coisa com calma. Por ser online, e sem o custo da viagem e da estadia, com o conteúdo todo disponível, algumas vantagens dessa edição: [{ "selector": ".llloe-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.61%)", "opacity": 1} ] }, { "selector": ".vxpjr-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }, { "selector": ".yqvir-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }]

agora destaco os grandes temas a partir do meu recorte [{ "selector": ".norwu-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.60%)", "opacity": 1} ] }]

mas antes... [{ "selector": ".qyaka-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

uma promessa que eu tinha feito: assisti a mesa do Yuval harari com a Mayim Bialik mediada pelo Niko Woischnik e segue um resuminho [{ "selector": ".mzzzk-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Por quê temos medo da inovação? [{ "selector": ".npjxr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(1.58%)", "opacity": 1} ] }, { "selector": ".wzurv-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".cpcha-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ardqp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-35.59em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.53%)", "opacity": 1} ] }, { "selector": ".ohdtn-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Uma conversa interssante sobre inovação a partir de dois aspectos. Harari com sua visão da história e do profundo conhecimento que tem da humanidade do ponto de vista social e Mayim trazendo sua experiência como atriz e neurocientista. [{ "selector": ".jmkvr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".fzoai-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ezyfl-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ltksj-a", "duration": "250ms", "fill": "forwards", "delay": "250ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }, { "selector": ".pqqym-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-17.17em)", "opacity": 1}, {"offset": 1, "transform": "translateY(0.53%)", "opacity": 1} ] }]

Temos experimentado uma tremenda mudança recentemente, e por quê as pessoas ainda tem medo da mudança? Niko Wischnik Founder Tech Open Air (TOA) [{ "selector": ".xnjpy-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".qrsce-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".wmggj-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

toda ideia transformadora é sempre recebida com encantamento. Niko WischnikFounder Tech Open Air (TOA) [{ "selector": ".htgxs-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".xkhrz-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".sfnzz-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Dois universos complementares e com similaridades. Como PHD em neurociência, e ao mesmo tempo como pessoa do universo do entretenimento, a partir da projeção que teve pela participação na série The Big Bang Theory, Mayim tem consciência do seu papel de influência na divulgação de temas científicos complexos. [{ "selector": ".dtazo-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-17.15em)", "opacity": 1}, {"offset": 1, "transform": "translateY(0.53%)", "opacity": 1} ] }, { "selector": ".cnnay-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".fryqa-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ynzga-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".bpgen-a", "duration": "250ms", "fill": "forwards", "delay": "250ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }]

o cérebro é extremamente complexo quando pensamos em lógica e razão de forma não linear. Mayim Bialik Actress, Author, Phd [{ "selector": ".alvew-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".iamur-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".qxxoc-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

o contexto racional não é isolado no cérebro, não há equação para isso. Mayim Bialik Actress, Author, Phd [{ "selector": ".qcpki-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".guism-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".fmtnb-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

nosso cérebro é altamente adaptável, e busca o caminho com menos resistência e mais prazer. Mayim Bialik Actress, Author, Phd [{ "selector": ".sxqdy-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ijvqi-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".azaxo-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

A AIDS não acabou com o sexo, o COVID não vai acabar com o abraço. Ainda vamos nos abraçar quando passar... Yuval levanta uma questão importante: informação não é verdade. ficção é informação, fake news é informação. Demoramos um longo tempo até aprendermos que não é porque está escrito que algo é verdade. E estamos na mesma situação com relação à tecnologia. [{ "selector": ".otsql-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-17.22em)", "opacity": 1}, {"offset": 1, "transform": "translateY(0.53%)", "opacity": 1} ] }, { "selector": ".egfhb-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".yvmgk-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".nqmas-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".kvehn-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }]

para unir as pessoas, política e socialmente, temos que contar-lhes histórias. Yuval Noah Harari Historian [{ "selector": ".rocsn-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".kfqaz-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".gefuh-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

muitas das narrativas mais famosas da história humana eram obras de ficção. Yuval Noah Harari Historian [{ "selector": ".ggaux-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".snihf-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".rexsu-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

toda nova tecnologia é apresentada de forma muito positiva. temos que ter cuidado com essa abordagem. Yuval Noah Harari Historian [{ "selector": ".tudbn-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".hxhsg-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".pewrb-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

como sustentar crescimento econômico sem destruir o sistema ecológico? somos capazes? Yuval Noah Harari Historian [{ "selector": ".bqpfb-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".gztpi-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".xyumf-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

infelizmente perdemos a capacidade de perceber nuances... Mayim Bialik Actress, Author, Phd [{ "selector": ".excta-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".eubts-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".epkru-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

para atingir o grande público, a comunidade científica precisa usar storytelling. Yuval Noah Harari Historian [{ "selector": ".dhcop-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".oxpyk-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".vwhji-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

“Nosso papel como experts, é transformar as informações complexas em pequenas histórias que as pessoas consigam entender” Yuval Noah Harari Historian [{ "selector": ".geeby-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".esfbr-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ynpuq-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

essa foi de longe a conversa que gerou mais notas no meu caderno [{ "selector": ".psnog-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

voltando para os grandes temas a partir do meu recorte: [{ "selector": ".ayxwg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.60%)", "opacity": 1} ] }]

1 [{ "selector": ".yclii-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

corpo hackeado [{ "selector": ".dcgbi-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

dos tópicos do relatório lançado pela Amy webb , um dos destaques foi a constatação de que o corpo está "online" e a tecnologia avança muito rapidamente nessa direção. [{ "selector": ".brefo-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

amy webb mostrou várias tendências, mas aquelas que envolvem o corpo são as mais perturbadoras. [{ "selector": ".jetka-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

e o importante é que ela sempre levanta questões relacionadas à privacidade e ética no uso das tecnologias. uma reflexão que tem que estar presente em tudo que fazemos. [{ "selector": ".tyfjf-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

imagine um scanner que registra tudo o que passa pelo cesto de lixo de uma casa, e identifica o que foi consumido, se é saudável, se algo precisa ser comprado. dados valiosos e muito sensíveis. mas quem controlaria tudo isso? [{ "selector": ".kokvs-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

2 [{ "selector": ".jnfwi-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

propósito [{ "selector": ".vqrvk-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

como de costume, o evento mantém aberto o espaço para todas as vozes, e as causas são discutidas em inúmeras oportunidades, com imensa diversidade. [{ "selector": ".vlqgm-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Stacey abrams falando de sua trajetória como líder política e como seu talento como escritora esteve conectado com sua ação na comunidade. [{ "selector": ".pyovj-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

campanha da P&G contra o racismo [{ "selector": ".xthkr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

campanha da P&G contra o racismo [{ "selector": ".lnvkh-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

filme de james cameron sobre baleias [{ "selector": ".vvmnc-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

clouds over sidra por gabo arora filme imersivo mostrando a realidade das crianças na síria [{ "selector": ".moscb-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".poqbl-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

dentro desse tema, ainda apareceram questões como o novo papel do jornalismo, a responsabilidade social das big tecs e como pensar design para mulhers. [{ "selector": ".elhhi-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

3 [{ "selector": ".ttobd-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

digital é um ecossistema [{ "selector": ".vukzg-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

depois de um "revival" no mundo em 2020, foi interessante ouvir o resgate do digital como um ecossistema interativo complexo e divertido, muito além do vídeo. [{ "selector": ".nothx-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

"é como pegar um meio interativo e cheio de diversão, e transformar em uma minúscula tv" [{ "selector": ".hnmxl-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-18.13em)", "opacity": 1}, {"offset": 1, "transform": "translateY(0.50%)", "opacity": 1} ] }, { "selector": ".qcler-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(2.47%)", "opacity": 1} ] }, { "selector": ".gvxnl-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

além da "big idea" é preciso pensar na "best idea" [{ "selector": ".trney-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Acho bacana pensar novamente em como acontecem essas jornadas digitais fragmentadas, e explorar o máximo de cada meio em sua linguagem , sem deixar de olhar o todo. [{ "selector": ".jayid-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

4 [{ "selector": ".frpzk-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

comunidade [{ "selector": ".prntv-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

independentemente do tipo de plataforma, seja em eventos, aplicativos, games, todos estão alinhados sobre a importância estratégica das suas comunidades. [{ "selector": ".rlzwy-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

o software mais impactante que temos como humanos é o de interagir em comunidade. Vernon Coleman Realtime [{ "selector": ".rajqz-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".mipuh-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".tdplb-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

não há comunidade sem comunicação, sem conversas contínuas estimuladas pela plataforma Victoire Cogevina Reynal CEO & Co-founder Gloria Football [{ "selector": ".evotc-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".jpsca-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".zhzhj-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Mostrar a riqueza da experiência e estimular a interação para constantemente reeducar a audiência. Peloton, para conquistar uma relação com sua audiência que vai além da utilização dos seus produtos de fitness, oferece uma coisa importante: conteúdo de qualidade, que realmente engaja. Traz artistas parceiros para plataforma e entra na conversa da cultura. [{ "selector": ".ohyka-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".elecj-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(Infinity%)", "opacity": 1} ] }, { "selector": ".zzfkn-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-20.87em)", "opacity": 1}, {"offset": 1, "transform": "translateY(0.53%)", "opacity": 1} ] }, { "selector": ".hwdea-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".hmrvs-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

o entendimento, a proximidade e autenticidade na relação com as comunidades. tudo isso é crítico na manutenção dos novos negócios ligados à tecnologia. [{ "selector": ".eksfr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

isso passou a ser particularmente importante para eventos ao vivo, que tiveram que encontrar alternativas para manter a relação com suas audiências. [{ "selector": ".wkqwi-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

um exemplo interessante foi o burning man , que construiu um " multiverso " de experiências imersivas distintas, para acomodar toda a diversidade de seu público. [{ "selector": ".nwkpi-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

burning man com ambientes muito próprios. diversidade também na forma e na experiência. [{ "selector": ".etiwk-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

burning man com ambientes muito próprios. diversidade também na forma e na experiência. [{ "selector": ".giwje-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Todo mundo veio com seu coração Kim Cook Director Creative Initiatives Burning Man Project Every body came to the platform with their hearts [{ "selector": ".dvqbg-a", "duration": "500ms", "fill": "forwards", "delay": "250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".rvchn-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".kxrlb-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".opvyx-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".caeai-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

burning man com ambientes muito próprios. diversidade também na forma e na experiência. [{ "selector": ".ovfrp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

burning man com ambientes muito próprios. diversidade também na forma e na experiência. [{ "selector": ".lwokr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

5 [{ "selector": ".chutj-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

autenti cidade [{ "selector": ".mrnqn-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

o importante é ser autêntico. isso se aplica à influenciadores (como é muito característico do tiktok), marcas e qualquer tipo de conteúdo. [{ "selector": ".znbqw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

uma das figuras mais autênticas da cultura americana esteve presente na edição de 2021. [{ "selector": ".xbtqa-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

pergunte a si mesmo: no que acredito? e viva a partir disso! Willie Nelson [{ "selector": ".gmbzp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ujrrz-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".cusnx-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Não subestime o impacto que ... (autenticidade) vai ter na mídia e no marketing nos próximos anos. Dara Treseder Peloton [{ "selector": ".qmxaa-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".uhngg-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Resultado para a pergunta feitta para a audiência. [{ "selector": ".flgma-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

método do tik tok para construção de ações que sejam relevantes na plataforma [{ "selector": ".rzhoc-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

6 [{ "selector": ".gynnw-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

histórias [{ "selector": ".ilbpc-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

mesmo em tempos complexos, e com a tecnologia em toda parte, essa capacidade tão antiga e tão humana segue sendo uma chave para o futuro. [{ "selector": ".cjadu-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

talvez seja esse o ponto de conexão entre tecnologia e o humano. [{ "selector": ".qwoaf-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

“Nosso papel como experts, é transformar as informações complexas em pequenas histórias que as pessoas consigam entender” Yuval Noah Harari Historian [{ "selector": ".qrqgt-a", "duration": "250ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".iqcbl-a", "duration": "250ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".kzkir-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

acho que é isso. [{ "selector": ".ohcfi-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.60%)", "opacity": 1} ] }]

e deixo outras coisinhas que eu gostei e que merecem estar aqui. [{ "selector": ".rzddg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-26.67em)", "opacity": 1}, {"offset": 1, "transform": "translateX(0.60%)", "opacity": 1} ] }]

eu aproveito o silêncio Victor J. Glover, Jr. NASA Astronaut [{ "selector": ".qveby-a", "duration": "250ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".drgim-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".vowop-a", "duration": "250ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

A ideia é viver momentos sem filtro, fazer uma foto do agora e tentar não aruiná-lo David Dobrik Dispo [{ "selector": ".tssoj-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".dnqmc-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".nbyhz-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

blushing [{ "selector": ".guopv-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

... [{ "selector": ".wvfgl-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

UFA! [{ "selector": ".rfasl-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

agora acabou! [{ "selector": ".trelz-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

#sqn Como o conteúdo vai estar diponível até abril, vou publicar mais algumas edições do que eu achar interessante. [{ "selector": ".hcgpp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ecsup-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

me manda uma mensagem E aproveita e me diz o que achou da cobertura. Tem interesse em receber? [{ "selector": ".etzoi-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".kmvxp-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".bixbs-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".ctpda-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }] luiz.telles@artplan.com.br

e ano que vem quem sabe a gente se vê em austin [{ "selector": ".cygrz-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Saudade de uma cerveja na 6th street né minha filha... [{ "selector": ".ggwzs-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Luiz Telles é Diretor Nacional de Storytelling e Inovação da Artplan e Chief Story Officer do A-LAB IG: @ltelles01 Twitter: @ltelles TT@storytelles #artplan #alab #Storytelling @sxsw2021 [{ "selector": ".exbok-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(100%)", "opacity": 1}, {"offset": 1, "transform": "translateY(1.13%)", "opacity": 1} ] }, { "selector": ".ndctg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".fdppc-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".lviaq-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".aucph-a", "duration": "750ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }] luiz.telles@artplan.com.br

fim. [{ "selector": ".bvvdo-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

SXSW2021COBERTURA resumão

vamos nessa!

o meu recorte do sxsw

SXSW2021
COBERTURA
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